Let’s face it, businesses love a good KPI. As Peter Drucker’s timeless saying goes, “If you can’t measure it, you can’t manage it!” Indeed, many of the most successful companies in the world have or had good systems in place for measuring many different KPIs. But measurement alone is not enough; you also need to understand what the data is telling you, and then act on it. Corporate history is littered with companies that either failed to see the writing on the wall, or simply